To revitalize downtown Brampton as the heart of the city that is a prosperous centre for business, a creative place for artistic and cultural experiences and a vibrant urban environment for residents, workers and visitors.

The BBDC takes a leadership role in strengthening the prosperity, quality and vitality of downtown Brampton.

• Raise the profile and create awareness of downtown Brampton with both local and external audiences
• Market the downtown to attract new business and investment in residential, commercial and institutional development
• Create a distinctive 'sense of place' for downtown that is unique within Brampton
• Create a vibrant downtown through the promotion of special events and attractions that draw people to the downtown
• Ensure a clean, safe, attractive and competitive downtown environment
• Continue to build and strengthen the BDDC as an organization through solid relationships with its public and private sector members and community stakeholders